Choosing CRM software

7 steps to choose the perfect CRM software

In the challenge of choosing the perfect CRM software, CMOs and CTOs need to map usually an unknown tool with...

Choosing CRM software

7 steps to choose the perfect CRM software

In the challenge of choosing the perfect CRM software, CMOs and CTOs need to map usually an unknown tool with...

Best practices on Unsubscribe Rate in e-mail marketing

People come to me and ask questions like in Whitney Houston’s song: “Agnieszka, how will I know? How will I...

Email marketing is underestimated

Underestimating email marketing loses money and more

Not investing in email marketing is like not pursuing a woman who doesn't show off as Instagram’s stars are doing...

Marketing Automation's essence

Here is why people fail in understanding Marketing Automation

Some people fail in understanding marketing’s automation essence and it's not entirely their fault. If you want to prevent yourself...

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