customer database | Agnieszka Wojtkun

Best practices on Unsubscribe Rate in e-mail marketing

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In: Email marketing
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People come to me and ask questions like in Whitney Houston’s song: “Agnieszka, how will I know? How will I know if my newsletter subscribers really love me?” And I reply to them: Your relationship with subscribers is as strong as low the Unsubscribe Rate is. Keep your eyes on it. I always say that […]

Tags: customer database, data-driven marketing, email marketing

Underestimating email marketing loses money and more

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In: Email marketing
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Not investing in email marketing is like not pursuing a woman who doesn’t show off as Instagram’s stars are doing so but yet she is a real treasure. You are completely unaware of what you are losing.

Tags: customer database, digital business, email marketing, newsletter