People come to me and ask questions like in Whitney Houston’s song: “Agnieszka, how will I know? How will I know if my newsletter subscribers really love me?” And I reply to them: Your relationship with subscribers is as strong as low the Unsubscribe Rate is. Keep your eyes on it.  I always say that […]

Email marketing is underestimated

Not investing in email marketing is like not pursuing a woman who doesn’t show off as Instagram’s stars are doing so but yet she is a real treasure. You are completely unaware of what you are losing.